Rum is finally becoming respectable. Not that the best of it hasn’t always been worthy of respect, of course. But for long as the most decrepit boozehound can remember, rum has gotten the short shrift in the spirits world. It’s the stuff you put in frozen daiquiris, the stuff that has a monochromatic vanilla flavor, the stuff that’s too sweet and goopy to be taken seriously. And there’s still plenty of that kind of rum out there. But as happened with American whiskey over the last 10-15 years, the hardcore fans, the connoisseurs, the geeks, are coming out of the woodwork and into the blogosphere and chat rooms and social media. They’re the ones who are, more and more, dictating the conversation about rum. And they’re steering us away from the more unsavory brands and towards the good stuff.